BROWNWOOD, Texas – Howard Payne University Athletics has announced a new partnership with Influxer, providing Yellow Jacket student-athletes with enhanced opportunities to capitalize on their Name, Image and Likeness (NIL) while further promoting the HPU brand.

Through the partnership, Howard Payne student-athletes will have access to Influxer's innovative platform, allowing them to earn compensation through officially licensed apparel featuring their name and number. The platform simplifies the NIL process by handling product creation, fulfillment, customer service, and royalty payments, enabling student-athletes to focus on their academic and athletic pursuits.

The partnership is another step in Howard Payne Athletics' continued commitment to providing a first-class student-athlete experience while preparing Yellow Jackets for success both during and after their collegiate careers.

"We are constantly looking for ways to create meaningful opportunities for our student-athletes," said Howard Payne University Director of Athletics Adam Bright. "Our partnership with Influxer allows our student-athletes to build their personal brands while giving our fans another exciting way to support them. It's a tremendous resource that aligns with our commitment to developing champions in competition, in the classroom, in character, and now in the NIL space. Over the next several weeks I look forward to our student-athletes having the opportunity to partner directly with Influxer and for fans, family, and friends to visit the Influxer site and show their support."

Fans will be able to purchase officially licensed apparel featuring participating Howard Payne student-athletes, with a portion of every sale going directly to the student-athlete. The partnership provides an easy, compliant avenue for Yellow Jacket supporters to invest directly in the success of HPU student-athletes while celebrating their favorite players.

"Influxer is proud to partner with Howard Payne University Athletics and create a meaningful NIL opportunity for Yellow Jacket student-athletes," said Tyler Jaynes, Founder and CEO of Influxer. "As a former college athlete, I understand how valuable it is for student-athletes to have accessible ways to build their personal brands and benefit from their name, image, and likeness. Through officially licensed merchandise, HPU athletes will be able to connect more directly with their families, fans, and the broader Yellow Jacket community while earning from the support they have worked so hard to build."

The Influxer partnership complements Howard Payne Athletics' ongoing efforts to enhance the overall student-athlete experience through innovative partnerships and forward-thinking initiatives.